The Unusual Business Writing Niche That Pays $500 an Hour

Earn more in this unusual business writing niche.

My freelance career was off to a dismal start. It was nothing but low-paying gigs, flaky clients, and race-to-the-bottom bidding on content mill sites. Then I discovered an unusual business writing niche that changed everything.

Two small business start-up clients asked me to write content designed to attract investors to help fund their business ideas.

But these entrepreneurs weren’t looking for angel investors with millions of dollars. They were going to get funding in a different way. And they needed someone who could blend copywriting and business writing to ramp up.

It didn’t take long to discover that I liked this unusual business writing niche. Write copy to promote a business idea, help entrepreneurs, and see an idea turn into a physical product or service.

And the pay? It’s been two years since I discovered this unusual business writing niche. It took a little work to understand it, but now I regularly earn $500 per hour.

Curious? I’ve carved out a niche writing crowdfunding campaigns. And so can you. Here’s what you need to know.

What’s a crowdfunding campaign?

For the uninitiated, Kickstarter is one of several popular crowdfunding websites that help companies raise enough funds to create new products or services.

If hundreds of people each pledge a little, the campaign can confirm consumer interest and provide needed funds to make their widget.

Crowdfunding platforms provide an opportunity for market research, as well as a way to presell an offer and produce it using customers’ money instead of company capital.

One of those first Kickstarter campaigns I wrote raised nearly $9,000. And that was just the beginning. I went on to write campaigns that raised seven figures.

I was instantly hooked. For the first time, writing was tied to an outcome I could see. In the short span of two years, I’ve written thousands of crowdfunding campaigns and built a successful career around business writing and consulting in this niche. Here’s what you need to know to break into this niche:

How to find crowdfunding prospects

There’s more than one way to find crowdfunding prospects who need a freelancer to handling their business writing and campaign content. Here are ways I look for clients in this niche: 

Use freelance sites

My first clients were acquired on freelance sites such as Elance (now UpWork), Fiverr, and PeoplePerHour. When I posted gigs for campaign writing, I received orders within hours. You can use these sites to build your initial portfolio. At first, I had to sell with lower rates initially ($50 per campaign) to build my credibility. Then I started charging premium prices.

You may think of Fiverr as the home of $5 gigs, but below is an example of my prices on Fiverr to write crowdfunding campaigns now:

Develop partnerships

Kickstarter campaigns often require an array of freelancers to handle business writing, graphic design, web design, video, and social media. Joining forces with other freelancers can help increase your exposure and lead to more gigs.

Once you refer clients to your freelance partners, you can share notes to ensure a seamless campaign with a unified message. Currently, I work with a voice-over expert who gets many clients in the early phases of a campaign. Before he creates a video for a client, this freelancer often hires me to write the video scripts.

Ask clients referrals

Before completing a crowdfunding campaign for a client, I offer a complimentary press release in exchange for a referral to three of their peers. Then I offer those peers a consultation about crowdfunding. You’ll rarely encounter repeat clients in crowdfunding, so referrals are critical.

Offer free consultations

Busy business owners prefer to speak rather than type. They talk, you listen and process for key points. I offer free, 15-minute consultations to referral clients and indecisive clients.

Business writing tips to please crowdfunding clients

Once you find an interested crowdfunding campaign prospect, you need to turn them into a client. So how do you make the client choose you to write their campaign?

Crowdfunding services are needed within a small window of time. Clients are in the heat of growing their business, and they need funding…yesterday. And you need to be able to jump in and get the business writing done for their crowdfuding campaign done fast.

There’s a high learning curve, and a lot of pressure that goes along with launching a crowdfunding campaign. Here’s how to turn prospects into clients:

Make it quick

Reply to inquiries from prospects in a timely manner to close sales. I use an arsenal of canned replies to answer questions quickly without sacrificing integrity. Unlike other freelance gigs with multiple approvals, budgets, timelines, etc., a crowdfunding client is typically one person or a small team that makes quick decisions.

Make it easy to understand

I’m surprised how many prospects approach me seeking crowdfunding as first-timers with little knowledge of the process. They see it work for other businesses and know they too need funding and then they find you. So you can guide them through the process. If you’re not familiar with crowdfunding campaigns, go to Kickstarter or Indiegogo and read through a bunch of campaigns to get familiar with the kind of content that’s required.

Here is a very typical initial inquiry from a client:

Present simple packages

For crowdfunding campaign copy, pricing per word or by the hour isn’t effective. It’s business writing and copywriting combined. Charging by the project or scope of work is a better way to go. I’ve also found that offering packages with a fixed price and explanation what’s included works well. I offer three unique packages based on campaign type and amount of funds needed:

Set your rates

The best way to price your crowdfunding writing is through flat-rate packages. Break down packages by campaign copy, perks, and video script lengths. Once you learn the intricacies of campaign writing, these gigs get easier – and your pay per hour rises dramatically.

In my first few weeks, I wrote a campaign for free, and it was worth it to gain the experience. If you can write one successful campaign that you can share with prospects, it’ll help you gain clients for years to come.

Once you retain a client, you’ll gather their information and write the campaign. I require 100 percent upfront when using an escrow account through a third party. But if I’m invoicing the client directly, I accept 50 upfront, with the remaining half paid when I complete the content (not the conclusion of the campaign).

How to write a crowdfunding campaign

When I landed my first crowdfunding client, I wasn’t totally sure what I needed to write. But I’ve done enough of them now to know most crowdfunding campaigns have three specific elements.

  1. Campaign copy for the body of the text
  2. Video script
  3. “Perk” copy (descriptions of the bonuses funders get at various pledge levels)

Each part is equally important – they should be a cohesive whole, with each section focused on the funders, the people who are ultimately going to put money on the line to support this business idea.

Campaign copy

The copy takes up most of the room on a campaign page, so start with the key elements of your client’s project, followed by their journey to this launch.

Then, highlight exciting details down the page to keep visitors engaged. Use lots of headers, visual components and bullet points to break up text blocks.

Video script

Video scripts should incorporate a personal message from the creator, showcase the project, and flow with the campaign copy.

Videos are usually 2-4 minutes, and my rule is to estimate 150 words per minute. I ask my clients how long they want their video to be and base my word count on their choice in length.  I don’t recommend campaign videos run longer than 5 minutes. The video must appeal to funders’ short attention spans.


At the heart of any campaign are the perks – the items funders get, depending on how much they pay. Often, they’re an exclusive or limited-edition version of a product or service. Each perk should pack a punch, because characters can be limited, depending on the platform, such as Kickstarter. Get creative on spelling, sentences, and structure to squeeze in the details. See the template for a typical crowdfunding page layout.

What to watch out for

You should never write crowdfunding campaigns on commission or on spec, dependent on whether the campaign brings in the desired amount of funding. Copy is only one component of a successful crowdfunding campaign.

The funding is based on the client’s ability to execute the campaign, and many factors will be out of your control. You may need to explain this to some clients, because they will ask you to write on commission. If you agree to write on spec or commission, you may end up doing a lot of work and not getting paid.

Tap into the crowdfunding campaign niche

Crowdfunding is a niche that provides great variety. One day I’m working with an author and entrepreneur, and the next, a dog trainer or restaurant owner.

Not only are the clients fascinating, but finding a profitable writing niche has also helped me achieve my freelance goals.

I’ve worked remotely from 12 different countries, and helped with crowdfunding campaigns all over the world.

If you’re able to work on tight deadlines, enjoy varied work, and know how to price yourself, this is a niche that can provide a great living. You’ll meet people in one of the most exciting phases of their business, and can play a critical role in their growth.

Got questions about writing crowdfunding campaigns? Leave a comment and let’s discuss.

Kendell Rizzo is a freelance crowdfunding campaign writer and fundraising strategist.

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68 comments on “The Unusual Business Writing Niche That Pays $500 an Hour
  1. Leah says:

    Very interesting article, Kendall. I’m just starting out as a freelance writer and currently looking for prospects. This niche looks very promising. Thanks for sharing your insights.

  2. Kendell Rizzo says:

    You are welcome! Glad you enjoyed it.

  3. Carrie says:

    Wow, very impressive how you have discovered this as a freelance writing opportunity. Good to know that this is a potentially profitable option. Thank you for your excellent, detailed recommendations! I love hearing that freelancers sometimes collaborate on these types of projects.

    • Kendell Rizzo says:


      And yes collaborating is one of the most overlooked ways to get work in my opinion.

      There are always freelancers who are great to work with and are already working with your particular market.

  4. Jim says:

    Hi Kendell, just checked out Talia’s campaign..excellent work.
    How was the video produced?
    As a voiceover I use fiverr and this niche writing market would certainly be a great way to link up with other services.

    • Kendell Rizzo says:

      I personally did not do her video, she had the video when she had gotten to me. But this is something I believe she completed on Fiverr. But I cannot say for certain. I will check and get back to you Jim. 🙂

  5. Max Marshall says:

    Hello again Kendall,

    Another quick question: do your charge-out rates include payments for creation of accompanying visuals?

    • Carol Tice says:

      Still not Kendall, not sure she’s checking back on this post at this point, but my sense was that is for the video SCRIPT. Someone else creates the visuals. We’re not videographers!

    • Kendell Rizzo says:

      Hey Max:

      Yes, Carol is correct. I write the scripts and then I send them to a videographer where they get the video done.

      Hope that helps 🙂

  6. Max Marshall says:

    Hello Kendall,

    I’m curious about whether the consulting aspect of writing crowdfunding campaigns includes analyzing the business or project idea itself; in essence, does the writer simply write because a prospect requests the service or only after determining the viability of the idea itself?

    • Carol Tice says:

      Not Kendall…but my experience with startups is if you’re only going to take gigs of businesses YOU think are viable, you may not have much work. Also, 20 years of covering business in, I’d say it’s hard to predict which ones will succeed. I was pretty confident Amazon was going to go through all its VC money and go bust around 1999, for instance. 😉 I was covering them in-depth for the Puget Sound Business Journal at the time, and they seemed conclusively headed for implosion. (cough)

      • Max Marshall says:

        Sorry, Carol. I apologize for mixing up names. Regarding one’s ability to predict which businesses may succeed, I take your point completely. Many thanks.

        • Carol Tice says:

          Not at all, Kendall wrote this post — just saying I’m responding even though I’m not her.

          My yardstick for working with a company on a campaign like this would be — do they have the money to pay me? And do I think their thing would be interesting to learn about and write about, and not too complex for me to understand? Those are the things I want. 😉 Certainly, if I think something is a scam or bogus, I’m probably not going to be interested. But beyond that, you’d be surprised what might hit it big…

    • Kendell Rizzo says:

      Hey Max:

      Carol is totally correct. When I say consulting, it isn’t on the viability of the product but more how to validate the product and how to decide if the products has an audience. This is another thing I like about choosing a niche is that when you write and work with companies with the same goals, you can recognize them, learn about the key differences and this helps make you more valuable as a writer and consultant.

  7. Sean Sorita says:

    Hi Kendall Rizo,

    This line of work is fascinating to me. I am looking to build my freelance writing skills. I do not have experience in this field, but I am willing to learn.

    I look forward to hearing from you.



    • Kendell Rizzo says:

      Sure if you click on the link in my bio, there is a worksheet so you can see what crowdfunders are seeing. Otherwise a great place to start is really just looking at other peoples campaigns. Be careful though it is addicting once you start reading them. 🙂

      • Carol Tice says:

        That’s actually what I did to create this nonprofit’s campaign, I looked up similar campaigns that had done well, and we cribbed ideas for their video script and perks from that. There’s no need to reinvent a wheel here!

  8. Cindy Schlegel says:

    Hello Kendell,

    I enjoyed reading your article! I want to get into this line of work but I don’t have any formal experience in which to show potential clients what I am capable of. What would you recommend somebody new to the writing field do in order to build a credible resume in order to obtain clients? Thank you in advance for your advice!


    • Kendell Rizzo says:

      So I never really had a resume when I started and I bet you won’t need one either. Now I am not saying you should lie, or “fake it till you make it” but actually the opposite. Look on freelance sites or network with entrepreneurs who crowdfund and tell them what you’re doing. Tell them you’re new to Crowdfunding but not to writing and you’re ready to write a campaign. Offer them a lower price than you may usually charge and maybe additional edits. That was all I did to obtain my first few clients and there was no complaints and actually the honesty was appreciated. Once you have your first couple campaigns then you can start using those to show new clients.

      • Firth McQuilliam says:

        That’s very interesting, Ms. Kendell Rizzo! One wonders if this candid approach could be applied to niches other than crowdfunding campaigns. Everyone loves a discount, and the prospect of extra services from a skilled worker at no additional cost adds killer appeal to any pitch. O_O

        You’re a natural-born marketer. I shall contemplate this method of solving the chicken-and-egg problem of breaking into a niche without an existing portfolio. ^_^

    • Carol Tice says:

      Cindy, I’m writing a Kickstarter right now as a volunteer, for a nonprofit I like, that helps refugee women. Many nonprofits are doing these fundraises, too, so to me that’s a great place to start. Do one and then boom! You’ve got a sample.

  9. Celise says:


    If I wanted to ask more involved questions about this niche, how would I get a hold of you? I went to your website and there’s no way to contact you on there. Thanks.

    • Firth McQuilliam says:

      No offense meant, Celise, but the blog post already contains an excellent explanation of the idea. The rest is up to you. You could try rattling a search engine with the words “how write Kickstarter pitches” (not including the quote marks) for more information.

      As for setting up shop on Fiverr or relying on your own website to capture customers, well, that’s another search-engine project. I believe Carol Tice has already posted at least one essay on the latter topic. :^)

  10. Firth McQuilliam says:

    This niche is fascinating, Ms. Kendell Rizzo! I’ve once or twice run across orders at the content mills for this kind of work. It occurred to me even then that these projects possess great value for the originators. Why wouldn’t crowdfunding project starters pay handsomely for a writer who can combine business savvy with excellent copywriting skills?

    You seem to have mastered this niche. I’ve visited Fiverr a fair number of times over the years and have seen how the platform can be used to squeeze out a reasonable income, notwithstanding its reputation as a desperate colony of penny-scrapers. I read your excellent blog post twice and plan to reread it again until I “grok” it. Thanks for posting it!

    P.S. Coincidentally, I very recently wrote a product page for a young company that evidently had gotten its start with a crowdfunding campaign a few years earlier. The product page was short, heavy on primary and long-tail keywords, and technically inclined. I had just had the epiphany about how to wrote simply and powerfully for “big-league” markets. Writing that short but intense product page was still work, but I finally understood how to do it right!

    Unsurprisingly, the finished text met with an enthusiastic reception. I’ll be performing a little more work for this client simply because it’s a marvelous opportunity to confirm that my writing superpowers have finally woken up. I’m polishing my tights and dusting off my cape as I write this. ^_^

    Honestly, it feels weird to be meticulously producing my best work for low pay while thinking carefully about how to suddenly enter the big leagues. I’m looking forward to scarfing up decent pay like Carol Tice, yourself, and numerous other guest bloggers at Make a Living Writing. :^)

    (Wow, that was a long postscript.) O_o

    • Kendell Rizzo says:

      OK Firth! Nice to meet you! So basically you are seeing the same thing that I see everyday. 1. These entrepreneurs are a pleasure to work with and 2. It is really cool to see how your writing can be utilized to reach goals.

      Remember nothing changes if nothing changes. If you want to make more, charge more and do it with confidence. If you have an expertise you should be charging a premium price and that market is just as saturated with clients as the bottom of the barrel.

      Imagine you are a successful entrepreneur, you have plenty of working capital and you want to hire a writer. Do you want the write who charges $5 an hour or the one who charges $200 an hour. (These numbers are just random for example) If you are running a successful business you want the best writers, the best of everything. And if you find a writer that charges $300 an hour… Wouldn’t you wonder if they are better? It’s just human nature to believe higher price equals better quality and most people want the best quality. I am assuming that you are always delivering the highest value, in which case, do it, charge a premium price. Look what others are charging on the high end and price your self in the top. What is the worst that is going to happen?

      Let me know how it goes 🙂

      • Carol Tice says:

        Or…stop charging by the hour, because pros charge project rates. 😉 Only YOU need to know what that works out to as an hourly rate. If you’re experienced and fast and it only takes you a couple hours to knock this all out, that’s not their business. 😉

        • Firth McQuilliam says:

          Thank you for confirming my gut feeling on project rates. I know you weren’t making quite that point, but there it is. I’ve always been an extraordinarily slow worker. I value perfection or at least superior results far more than most. The idea of hourly rates makes me deeply uneasy because my habitually slow progress makes me feel as if I’d be cheating clients with an hourly rate pegged to the much faster word output of other authors. It stinks of bad faith.

          That’s it! I’ll only offer project rates, and I’ll make it clear that I’m a perfectionist who takes longer than most other writers. Truthfully, that last bit can be turned into a major selling point. Who’s to say that character flaws can’t be monetized? ^_^

  11. Hey Kendall! Thanks for this incredibly informative post. This sounds like fulfilling work I’d really enjoy doing.
    Lauren Steinheimer recently posted…Lessons learned from my first year as a single dog momMy Profile

  12. Beth Hayden says:

    Hey again, Kendall! One more question for you….how long did it take before you were making a steady income doing this kind of work? Thanks!

    • Kendell Rizzo says:

      Once I chose to market only to crowdfunders, I had my first client within a day. I reached out to them, told them I would give them a competitive price because I was new. I was just focused on over delivering. And they hired me for several different writing pieces. It snowballed from there but it was basically instant. I also partnered with a guy who did landing page design and he let me join in on campaigns that came to him.

  13. Kendell, thanks for this awesome post! I’ve run a couple of crowdfunding campaigns myself, and have studied the topic extensively because my prior blog helped creative people to make more money doing what they love. Crowdfunding was one of the most popular topics for that audience.

    I still swipe examples of great crowdfunding campaigns.

    Bookmarking this one for sure.

    • Kendell Rizzo says:

      That’s awesome, so you can attest to the fact that these entrepreneurs are passionate.

      That is part of the reason why I like the niche is because no matter who the client is or what they are creating, they are so excited and passionate about what they are doing.

      It is nice to be around.

      Let me know if you have any other questions. I would be happy to help.

  14. Kimberly Smith says:

    Another great article about more writing niches.

    • Kendell Rizzo says:

      I think choosing a niche is the golden ticket to business success online. It’s a great way to stand out in a crowded market.

      • Carol Tice says:

        …or three. But yes. Focus! Build expertise. Clients will beat a path to your door, when you already know all about their industry or topic.

        • Firth McQuilliam says:

          I saw what you did there, Ms. Carol Tice. “… or three.” I’m’a listening closely, at least for the nonce. ^_^

  15. Tere Stokes says:

    Thank you so much for sharing. What social media sites are you on? Do you have a website?

    • Kendell Rizzo says:

      I do have a website, if you click on the link in my bio, it should send you over there. Also I am on Facebook, Twitter and Linkedin. Look forward to connecting with you.

  16. Evan Jensen says:

    Hi Kendell,

    I’ve written one crowdfunding campaign for a personal trainer developing an injury prevention program for coaches to help athletes. A blogging client asked me to write the campaign content. But I knew very little about crowdfunding at the time.

    Your step-by-step guide to finding clients and writing crowdfunding campaigns is a great resource for any writer who wants to break into this niche. Thanks for sharing.

    One question: Could the U.S. Patent office be a potential resource for finding clients?

    • Kendell Rizzo says:

      I never thought of that but it is definitely worth looking into. There are so many ways to gain clients in this arena. I do not have one ounce of salesman in me and I close sales at a high rate. I believe when people don’t understand something or have the time to learn, they’re more likely to outsource (web design, social media, etc) One of my biggest lead generators comes from other freelancers though… Crowdfunding takes a team so if you know anyone who does video or marketing, they’ve likely worked on campaigns. You can then become their “go to” writer.

      • Carol Tice says:

        That’s a great point — when people are crowdfunding, they’re often under so much pressure to get that funding in the door, the timeline is set, they’re running out of operating capital and are going to have to do layoffs or shut down if this money doesn’t materialize.

        They don’t have time to study what makes a great Kickstarter video, set of perks, and so on. And we do!

  17. Hi Kendall,

    Thanks for sharing this info. with us. Great post!

    I was just wondering how you get all that done in one hour. It seems like a lot.

    And how did you learn how to write video scripts?


    • Kendell Rizzo says:

      Yeah it definitely is a lot to squeeze into one hour, you’re right.

      At first it would take me about 2-3 days to write the copy.

      I would research similar campaigns, decide what the audience wanted to hear about most, craft the story and so on.

      But after a few months decisions that usually took hours, took minutes. I could easily decide the best path for any particular client. This is another benefit to a specific niche is that you learn the format, the other players, the main components and then you don’t have to do fresh research for every client because you are immersed in the arena. Does this help?

  18. Jack Peters says:


    Thanks for providing this level of information. I agree that there are probably more businesses that need this help than what most realize. They are not necessarily going to stand up and shout about it. Believe it or not, most people don’t know where to go to find the kind of help we could provide.

    Keep up the good work.


    • Kendell Rizzo says:

      Hey Jack– Yes, that is a really good point. I think you are spot on. Business owners need more help than they realize and freelancers can do a lot of these things. We need to think of writing as a bridge to help entrepreneurs reach their goals. There are so many untapped writing niches. Especially with all the new platforms businesses need to be on: Social Media Posts, Twitter Posts, LinkedIn Profiles, Campaigns, Website Copy, Email Marketing… Each one requires a different style, understanding and execution. Most business owners know they need a presence on different platforms but the barrier remains in the writing. Now we just need to connect the dots for the business owners (Business owner’s idea + our knowledge and writing skills = More revenue, traffic, etc.) 🙂

  19. Beth Hayden says:

    Hi, Kendall! Thanks for sharing this info with us…I’m interested in breaking into this niche! Would you be willing to share one of your recent crowdfunding campaign pages with us, so we can see what successful copy looks like? Thanks in advance!

    • Kendell Rizzo says:

      Of course! So here’s a campaign with great copy, for Talia (the client) I helped her write her email marketing copy and strategize her launch. But I want to show you this particular campaign to see what a live campaign looks like.

      Google: You are here by Talia Sari on Kickstarter

      It’s a really incredible campaign. As you can see, lots of visuals and short, impactful copy.

  20. bryan says:

    I never thought about this as a niche, but it makes perfect sense. Is it hard to find a client looking for this type of service though? It seems like a great way to get into freelance writing when you haven’t discovered your niche or looking to add to your portfolio.

    • Kendell Rizzo says:

      Hey Bryan- I was actually shocked at how simple it was to find clients and how much they needed the help. Many crowdfunders are also in the trenches, building their business, networking, prototyping and so on, so when they find someone they can trust to take over the writing portion of the campaign, they are more than happy to hire. It’s also hard for them to see the forest from the trees, that is where you step in and find those golden nuggets to promote in the campaign. (That is actually my favorite part)

      • bryan says:


        But like anything else, especially with sites like Fiverr and Upwork, don’t you find yourself competing against the LCB (Lowest Common Bidder) to secure these clients?

        I know that’s a risk with mill sites, but even looking at Fiverr, you see, “I’ll do it for $10” everywhere. How do you block out the dribble?

        • Kendell Rizzo says:

          What a good question!

          So just like any job, their is a “trial” period on Fiverr. You’ll have to show your credible, once you do, then you can charge whatever you want. I think on Fiverr you have a ten order trial period. (Basically make 10 clients happy and then you can start charging premium prices) And once you raise your prices you will get the right clients who want to invest in their campaign. Setting your prices a bit higher than the rest is a good idea, most clients know that the campaign copy is not a place to cut corners.

          • bryan says:


            Thank you. Between you and Carol, you can make it seem easy for a mill-aholic to break the cycle and stop eating ramen and start eating steak soon lol!

            • Kendell Rizzo says:

              Trust me, I totally get it. I was there. I was taking jobs so low that I won’t even share the numbers… And once I lowered that bar, it was hard to move it up.

              This is where choosing a niche, saved my career.

              And I’m not being dramatic. When I was doing everything and anything to make money freelancing. I was treated as such, a general low wage employee, with no expertise.

              When I decided to specialize in crowdfunding, everything changed. People started to see me as an expert and a professional. And it makes sense. Professionals choose a niche.

              You don’t go to a dentist who is also a mechanic. We would not see this person as an expert nor would we hire them to work on our teeth. Same with Freelancer Writers, people want to hire the best.

              At first when I chose crowdfunding and I was instantaneously busy, I chalked it up to a lucky streak. But two years later, I can tell you, it was neither luck nor a streak, it was the power of choosing a good niche.

              • bryan says:


                Believe me, I get it.

                I have my own horror stories (non payment for hours of work) and all kinds of rookie mistakes or learning pains if you want.

                It can be tough to nail down a niche when you write many different things to make enough money to pay for dinner. Your post has shed some light on another niche that’s worth looking into.

                Basically I have to choose what I want to write about lol Thanks!

              • Carol Tice says:

                LOL, love that analogy! Great answer for writers who’re always asking me why it wouldn’t be better to just be a generalist. It isn’t! You gain the respect and attract the high pay of no one when you do this n’ that.

                If anything, this niche is only going to get bigger. More crowdfunding platforms with a variety of approaches continue to launch — and all of those companies and nonprofits and artists will need help creating a compelling campaign.

          • Carol Tice says:

            I’d think you don’t have to be on Fiverr to find crowdfunding clients — hit any startup/entrepreneurship/venture capital office hours/happy hour event, pitch day, and you can find hordes of startups that are planning these kind of raises.

      • Carol Tice says:

        So true, Kendall — they know WAY too much about their business, and often don’t know what their unique point of difference is — they need those outside eyes to help them focus their message.

        I covered crowdfunding for years, for Entrepreneur, Forbes and others, from the moment arrived in America over a decade ago. Always found it a fascinating space, so I love the idea of focusing on this area! I’m actually getting a tryout right now, writing a campaign for a local social enterprise where I’m volunteering, and I’m enjoying it. I’ve covered so many Kickstarters — why not write one? I certainly have a strong sense of what works in these campaigns and doesn’t. I did a post for Forbes about it:

        • Firth McQuilliam says:

          I’m pretty sure I’d read this excellent article before, but it’s even better the second time around! You’ve gotta win friends and influence people *before* asking them to fund your dream. It’s not rocket science. Unless you’re funding a rocket. ^^;

          BTW, I actually just finished a brief “explainer” video script for that content-mill client I mentioned. I think I did a good job! It’s been great practice for this crowdfunding niche and undoubtedly other niches where high-value “explainer” videos are king. Now, I just need to set up the platform for catching much better-paying clients and shaking them until they holler. ^_^

  21. Neal Eckert says:

    Hi Kendell. Although I’m writing for a crowdfunding site, I never thought of writing for those putting on a campaign. That’s great that you’ve done so well. Thanks for sharing what you learned!

    • Kendell Rizzo says:

      That’s awesome! You probably know more than most about crowdfunding. You should give campaign writing a try. It’s a lot of fun working with different types of projects and entrepreneurs.