Ever feel like you’re lost in the woods trying to find freelance work?
Maybe you’re at one of those crossroads trying to land your first client. Or you’re in the middle of a career change.
Or maybe you’ve been writing for a while, but it’s time to find freelance work and new clients to move up and earn more.
When you’re trying to map out the best marketing route to find freelance work, it’s easy to get that deer-in-the-headlights gaze and get stuck.
But you can’t stand around and do nothing, or you could literally freeze to death if you can’t pay your heating bill, or at least build a campfire.
So what should you do? That’s what I had to figure out when I quit my job as a park ranger to take care of my special needs son and start freelancing.
I picked the easiest path to freelance success. And within two weeks, I had my first client, a one-year contract, and a steady stream of inbound leads. Here’s the route I took to get there:
Have you ever thought about contacting warm leads (people you already know) to find more work?
I did. But I went about it all wrong.
I wasn’t getting anywhere by posting on Facebook or LinkedIn begging my warm leads for work.
Sounds desperate, doesn’t it?
It felt like I hit a client-finding roadblock. I knew I needed to change my marketing strategy. But I wasn’t sure how.
Then, while working in my underwear in a room at my in-laws’ house, I came across a different way to contact warm leads thanks to the How to Write White Papers bootcamp in the Freelance Writers Den.
And I decided to give it a try.
The result: My response rate for sending marketing emails spiked. I landed a new client and contract worth $6,000. I reconnected with some of my contacts, and generated a bunch of leads for more work.
Wondering how to approach people in your network to get more freelance work? Here’s my no-pants-required approach to contacting warm leads:
Writers excel in crafting compelling stories about issues, and companies, and people. As long as that person isn’t you. I’ve read a lot of marketing emails and query letters at this point, since I review them all the time in …
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