Have you been wanting to do some serious pitching — but haven’t gotten going, because you don’t know what to put in your cold email subject lines?
Many freelance writers have this question, I’ve learned. Fortunately, I’ve spent the past 8 years hanging out with about 12,000 writers inside my Freelance Writers Den (CURRENT SECRET DOOR LINK PLEASE?) community and reading our busy forums. At this point, I definitely have a strong sense of what email subject lines freelance writers use that grab attention and get their emails opened.
You’re right to care about what you put in your subject line, because let’s face it: If it isn’t amazing, your email will probably go unread.
Your pitch is going nowhere, no matter how stellar an article idea or content-marketing pitch you’ve got. It will never be opened and read.
To get better results, you’ll have to do one of two things — learn to write great cold email subject lines.
Fortunately, coming up with a headline that catches your target’s attention isn’t super-hard. There are proven formulas you can use here.
What are they? Here are my five basic cold email subject lines that get results: