If you’re trying to figure out SEO writing to drive traffic to your writer website, there’s a lot of online crap to sift through.
Gimmicky promises. Expensive software. Even get-your-account-shut-down advice out there about SEO writing. And you don’t want to step in any of that.
So how do you get more potential clients to find you online?
Almost every week I hear from writers, who tell me things like:
- I don’t have time to blog
- I don’t have a marketing strategy
- I hate selling myself
- I’m hoping people will buy my new book
- I don’t know how to help my publisher market my book
- I have a very specific audience, but I don’t know how to reach those people
Sound familiar? If you want your website to help you generate leads, drive traffic or build an audience, you need to know how the motherlode of search engines works.
As an SEO writing expert and consultant, I’ve helped hundreds of authors and freelancers get results. One recent win even helped boost traffic by 175 percent for one of my clients.
Ready for some no-bull advice about SEO writing? Here’s what you need to know:
True or false: It’s normal for a freelancer to have ‘down’ months with no money coming in. It’s feast or famine in the freelance life. Right?
Actually, no. Well, it’s not normal for me, anyway.
Don’t know if I’ve ever shared this before, but I never had a zero-income month, in over a decade of paying all my bills entirely from freelance writing gigs.
I didn’t have the option of having drought months, because for many years, I was the sole support of a family of five. Terror clawing at my gut at the idea that a month might come along with no money in it.
So I designed my freelance life so that I always had money coming in, every month. Because my mortgage was due every month, too. And my kids weren’t interested in taking a month off of eating.
How did I do it? Well, there are some fundamental steps that always-booked freelancers take that most writers don’t bother with. Now that I coach writers in my Den 2X Income Accelerator Program, I’ve seen how reliable and powerful these steps are for taking a writer from just scraping by to earning a major income.
If you’d like to banish ‘down’ months from your freelance life, here are the basic steps you need to take:
They pay late, or too little. They’re not sure what they want. They’re unavailable when you have questions, and sometimes downright abusive when they do pick up the phone. They’re clients from hell, and as a freelancer, you just don’t need this grief.
And yet, tales of client woes are an epidemic in the freelance world. Stories of the best friend you went to work for, who underpaid you for years. Or the company that never raised your rates, even as your responsibilities grew. The one that disappeared with your big final payment.
Wouldn’t it be nice if you could avoid freelance writing clients from hell like these?
Well, for the most part, you can! There are some classic warning signs that things will go wrong — if you know what to look for.
Here’s my guide to quickly screening out losers: