Let me say this up front: Email interviews are not really interviews, from a journalistic point of view. I’ve shared my view on that repeatedly.
But writers are increasingly relying on this method of extracting quick quotes from experts.
Often, they’re either scrambling for blog-post fodder.Or they’re simply scared to call people and conduct real interviews.
I see posts on LinkedIn, Twitter, Facebook, Help a Reporter Out, and other places, nearly every day for sources to “send your best tip on email for inclusion” in roundup posts for blogs large and small. Sigh.
In a typical week, I dozens of requests asking me to participate in email interviews of 6-10 questions. They’re usually idiotic.
And it doesn’t have to be that way. I’m always going to choose picking up the phone over email interviews. But if that’s your only option to connect with a source, here’ how to make sure it doesn’t suck.