It feels like yesterday that I was self-publishing my very first e-book, Make a Living Writing: The 21st Century Guide. That one did so well that it’s no longer available (cough).
But I lived and learned, and created better e-books. As I prepped to release my latest, Small Blog, Big Income: Advanced Ninja Tricks for Profitable Blogging, I realized I now have TEN e-books available for sale, counting my free e-book for subscribers.
I’ve learned a ton along the way, so I thought I’d save others some time and unpack it all.
I’ve made over $30,000 selling e-books over the past 6 years, without a lot of effort (I added it up when I was writing this e-book, because I was curious!). So it can add up to a substantial chunk of change, over time.
What helps me earn well from each e-book I release these days? Here are my hard-won tips for self-publishing success:
Tagged with: Amazon
, book launch
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, Small Blog Big Income
, writing coach
I found out an interesting fact this past weekend: Amazon is ringing up close to $6 million in e-book sales every DAY.
It’s no wonder nearly every freelance writer I meet is either thinking about writing and launching an e-book, or has already published one.
My question to all of you e-book writers is: Why? What’s your goal?
Getting clarity on that is key to making your e-book journey a success.
Writers publish e-books for many reasons. For many of us, e-books are what marketers call a ‘tripwire’ product. It exists not to earn money so much as to start readers opening their wallets.
Then, you sell them the more lucrative and profitable thing later on. This is the kingdom of the 99-cent e-book.
Other authors are giving away their e-book free, in hopes of gaining ‘bestseller list’ credentials, and using that authority to get more speaking engagements or coaching students. Still others publish simply to say they’ve done it.
Then, there’s the big dream of many writers:
One of the most-asked questions I got from writers who took my recent self-publishing survey was, “How much should I charge for my e-book?”
There’s no simple answer to this one. Many factors go into this decision.
I’ve learned how much to charge for my e-books, through trial and error. But every author’s situation is different. How much should you charge for your e-book?
My short answer: All e-book pricing is an experiment.
When you pick a price, always keep in mind that you could revisit that price, halve that price, or maybe double that price, depending on the reception your price gets.
Or you might decide to make your e-book free.
The best price for your e-book depends on a number of factors. Here are some important questions to ask yourself in deciding on your e-book price: