It can seem like a great strategy, when you first start looking for writing jobs. If you simply charge a bit less than everyone else, you’ll get more clients.
You might. But sadly, undercutting market rates is a loser’s game.
I’ve coached thousands of writers at this point, and have yet to meet one who says they’re earning a great living by being the cheapest writer around.
The good news? There’s never been a better time to charge premium rates for your writing, as changes at Google have brought the rise of longer-form online content — and have helped a growing number of companies understand the high value of what we writers bring to the table.
It takes a major mindset change (and a little research) to go from low-price-leader to a writer who charges serious fees. But trust me — you’ll be ever so much happier and earn a crap-ton more if you stop undercharging. Let me help you make it happen.
Every year, at the end of the year, I look back and discover the things freelance writers need to know most.
How can I tell? By looking at which posts here on the blog saw the most readers. Those are the topics freelance writers needed to learn about the most.
This year, there’s an interesting variety to the list. As always, this provides a road map for me to what kinds of posts I should bring you more of next year!
To qualify for this list, by the way, the post has to have been published or re-published in 2016. Oldies-but-goodies that keep getting traffic for ages don’t count! But you can check out the sidebar for those.
Here are the 10 things you wanted to know about the most in 2016:
Fresh out of college, with no real world experience and no real job prospects, I dove into Textbroker in 2013, lured by the appeal of easy money.
Over the next three years, I slaved for 1.4 cents per word. Even though I was done with school, I was still living the life of a starving college student. Did you know it takes 7,143 words at that rate to make $100?
That’s hard to swallow now that I know it’s possible to make a lot more money from freelancing. If you’ve been writing for traditional-low-pay-race-to-the-bottom content mills, it’s time to rethink your approach to building a freelance business.
I couldn’t maintain such a grueling writing pace for bare bones rations. I wanted satisfying work. I wanted better clients. And I wanted to get paid well. I finally woke up and realized that low-pay work for content mills will never yield pro rates.
I put five key strategies in place to transform my freelancing business. The result: Bye-bye, content mills. Hello, better pay and better clients — including a major TV network within two months. Here’s how I did it: