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Why I Hired a Writing Mentor — Part 1: I Wanna Quit My Day Job

Susannah NoelBy Susannah Noel

Here’s the story of why I hired Carol Tice to be my writing-business mentor:

I need a job that’s flexible and can also pull down a solid income.

A couple years ago, I decided this job could be copywriting. Not anything literary, of course — but business writing, for websites, newsletters, and blogs.

In the spring of 2010, I was lucky to land a 9-to-5 position as a marketing manager for a website developer. Now I write all day, and I’ve learned a ton. But I still need to edit books in the evenings and on the weekends to make ends meet.

Because my job is an hour away, I have very little time to spend with my kids. So as much as I like my 9-to-5 gig, something has to change.

I’ve decided I need to go freelance full-time.

Of course, that’s easier said than done. Becoming a well-paid freelancer is a great goal — but how do I take the first step?

Maybe a Mentor?

A few weeks ago, in one of my furtive, late-night surfing sessions, I came across Carol’s article, How I Make $5,000 a Month as a Paid Blogger.

To be honest, it made me a little sick with envy. I blog at my 9-to-5 job, not unlike what Carol does — but even with additional freelance editing on the side, I don’t make nearly as much. But at the same time, I was exhilarated. If someone else can do it, I thought, maybe I can, too.

Then I noticed Carol’s page on mentoring. And my little puff of exhilaration grew into a gale-force wind. I had a plan.

I wrote a quick blog post on my new idea to hire a writing mentor — Carol very kindly posted a comment — and suddenly, I was being mentored. Just like that.

Carol Delivers

After I gathered my samples and sent Carol a list of my interests, she and I got on the phone for a delicious two-hour-long phone call.

It was like drinking a tall glass of water, after years of only sipping it by the teaspoonful. I finally got the nuts and bolts information I needed — not from a book or an online article, but from a real writer, talking only to me and my situation. Here’s what we talked about:

  • Potential markets that make sense for me, and how and to whom to pitch my ideas
  • How to improve my website, including what focus I could give to my blog
  • Creative ways I can network locally
  • The possibility of adding additional services to my repertoire, in addition to writing and editing
  • What I need to do financially to make a freelance business succeed — the rates I should charge and the amount of money I should save before I launch out on my own

Even before we hung up, she’d sent me several lists with resources, tips for how to find writing gigs online, and a list of action items. I suddenly had pages and pages of ideas on how to move forward. Here are the ones that most intrigued me:

Potential markets. For a year I’ve written newsletter copy for a local arts college. Carol suggested I build on that and develop college communications as one of my niches. We also discussed how I could parlay my experience writing copy for an accountant-focused Web developer into business-finance blogging.

Networking. I live in Vermont, a small state with fewer networking opportunities than elsewhere. But Carol had the brilliant idea that I could host a Mediabistro party. I love the way this busts through limitations and makes its own rules. No networking event? So make your own!

Improve my website. Over at my Vermont copywriter website, I had slapped some pages together without too much thought, figuring it was better to have something than nothing. Carol agreed — but she also suggested several easy updates that would instantly make the site more professional.

For example, she pointed out that my landing page would benefit from a professional tone and approach, and I could move the more casual, personal details to an About page. She also thought I could shift the focus of my blog from writerly thoughts to SEO discussion, given that I do SEO work at my full-time job.

The Power of Speaking It

But perhaps even more helpful, Carol directly addressed my disbelief that I could actually do this, actually become a full-time writer with enough money in the bank.

She told me about the Jewish Baruch She’amar prayer:

Blessed is the one who spoke, and the world came into being, blessed is He.

“This prayer is about how God created this world by speaking. We’re created in God’s image, and we speak our reality into being also,” said Carol. “The more you tell people you are making this transition to full-time freelancing, the more it will become real.”

I’m not religious, but this resonated with me. I felt a shift in my mind-set — from wishing, to deciding.

Here I Go…

Of course, for my freelance career to take flight, I need to do more than get my positive attitude on. I need to start marketing, pitching, and, most of all, writing.

So that’s what I’m doing — step by step. This week, I sent Carol my to-do list for December. I’m going to work on my website, research companies and people to pitch, and take a training course on writing for B2B copywriting.

It’s one tiny move forward at a time — but, finally, it’s my reality.

Susannah Noel is a Vermont-based business and marketing copywriter delivering meticulous SEO copy that drives traffic and boosts sales.

Follow Susannah’s journey from day-job copywriter to freelance writer — subscribe to Make a Living Writing.

Are you trying to make the leap from day job to freelance writing? Done it already? Leave a comment and tell us how you did it, or what your plan is for leaving 9-5 behind.

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Help! I Bungled a Writing-Client Meeting — Mailbag

I flubbed a freelance client meeting - now what? Makealivingwriting.comToday, I’m reaching into my freelance-writer mailbag and answering a question I got from a participant in my recent 40 Ways to Market Your Writing webinar. Oscar emailed me after the session and told me he’d recently plunged into freelance writing after being laid off.

He got referred to a possible writing client by someone he met at an in-person networking event. Oscar’s new contact thought this CEO might need a writer. The client call didn’t go so well, though, Oscar reports:

“We spoke for 90 minutes, during which time I asked a lot of questions about her business and its problems and needs.

I agreed to a followup call in nine days. [Then] looked closely at the company web site and realized:

a. The CEO has no marketing plan and no marketing strategy. They’ve done one press release in four years.

b. She wanted me to devise a strategy to get her company leads. I told her that’s a marketing function, not a writing function. She suggested a win/win: I produce a YouTube video that goes viral and bingo-bango, we both benefit.

c. She had a limited budget.

d. She had me sign a nondisclosure agreement.

So, now I have a CEO who was referred to me by her trusted ally. I backed out.
He looks like an idiot and she still needs her problem solved.
And, I’m still working on finding my first portfolio items.
Did I mess this up?”

To answer that last question first: Maybe. It depends. But I think you bungled it less than you think.

First off, I try to keep initial discussions with prospects to half an hour, or an hour at most, especially if I haven’t had a chance to size them up. Try to get them to move quickly from initial pleasantries and blathering about their company’s greatness to defining the writing project they want to assign.

To your points:

a. Put on the blinders. Ah yes, the company without a plan. There are herds of these ungainly beasts roaming the business world. They often want to hire freelance writers in a desperate stab at doing something about their marketing problem.

In this situation, you’ve got two choices. You can point out the obvious: Writing this one thing will not change the underlying lack-of-marketing problem. Or you can look at this initial writing offer as an opportunity for the company to begin solving their marketing problem — and for you to get an ongoing series of assignments.

They haven’t done a press release in four years? What an opportunity for a freelance writer.

Propose a plan to write 12 in the next year, or even six, to start getting their name out there again. Charge even $300 apiece for them — I shoot for $500 personally — and that’s a sweet $1,800-$3,600 gig that pays you a bit each month. You get in, you write a little, you slay them with your amazing wordcraft wizardry, and make yourself indispensable.

Then, you might help them see the need to create a media kit, new Web content, new product descriptions, a regular weekly blog post, ghosted guest-blogs on industry sites, a Facebook fan page, a monthly e-newsletter, a white-paper series. Soon, they’ve got enough puzzle pieces to do some real marketing.

When you’re starting out freelancing, every writing assignment may not be a big success for the client, because these first-rung sort of clients are often too dysfunctional. But in the meanwhile, you got paid and got a clip. If you need work bad, you just take what they offer and hope to build the relationship from there.

b. Time for a referral. If you don’t feel qualified to advise on marketing strategy, the best option is to refer the CEO to a marketer from your network. That way she gets needed advice, and the grateful marketing strategist keeps you on the team for writing.

If her idea is “make a YouTube video” but you don’t do that sort of thing, you simply say so. Then, refer them to a digital video specialist, where you’d write the script and they’d execute it. (And then there’d also be someone else to point the finger at if her video doesn’t “go viral.”)

c. No budget: Dealbreaker. You don’t really define how limited of a budget you’re talking about, but it’s possible the game ended here. If she doesn’t have the money to hire a freelance writer to do even an initial small project such as a few press releases, then she can keep dreaming about more sales. Some CEOs are dumb this way. Don’t expend energy trying to convince them of your value. They don’t get it.

However, if her “limited budget” is $10,000, or even $1,500, there’s room in there for some writing fees. I say, do what you can with the resources they got.

d. NDAs…a non-issue. Not sure why the nondisclosure agreement matters. I’ve signed NDAs, reviewed proposals, and then passed. Just don’t tell the world their finances or trade secrets, and you’re good.

Planning a graceful dismount. Finally, you seem like you’re covered in shame because you declined to work for this woman. I think you can hold your head up, as long as you conducted yourself professionally.

When you say you “backed out” — did you promise this woman something? Sign a contract? String her along for months?

If not, then you were referred to a possible writing job you investigated, and then declined. I get referred for weird stuff on a regular basis that I pass on. You’re under no obligation to take every gig you get told about.

Also, you had known the person who referred you for 10 minutes. It’s pretty minor collateral damage there. He doesn’t really look like an idiot. He merely suggested you two might be able to meet each others’ needs. Didn’t turn out that way. No biggie. Happens all the time.

Be sure to send your referrer a thank-you note or email for thinking of you. You can let him know she didn’t really have a budget, or it wasn’t a fit for you. And you’re still looking for writing gigs. Be a pro about it, and they’ll refer you again.

Finally, send the CEO a thank-you for considering you. If you do this artfully enough, they might call you back some day when they’ve got more budget and a better idea what they want to do with marketing.

Have you had writing-client referrals that didn’t pan out? If so, leave us some tips on how you handled the situation.

Join my freelance writer community: Freelance Writers Den

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When to Walk Away From a Writing Job Offer

Walking Away From Freelance Writing Gigs Can Be OkayBy Carol Tice

As a writer begins to market their writing, more work offers turn up. Because I’ve marketed the heck out of my writing business for about the past two years, I have a lot of work offers flowing my way.

But not all of the offers turn out to be wonderful. A recent writing-job nibble I had illustrates what can go wrong, and my criteria for when to walk away from a writing job offer.

The lure of a big project

I’ve had about a half-dozen different nibbles about ghosting a CEO’s book over the past year or so. None panned out before I had my eBook out. But since putting it out in September, I’m more hopeful this is going to work. An book assignment for a major business figure could easily be a $15,000-$20,000 project or more, and I love big projects.

So I was excited to hear from a contact who formerly worked with a company I’m connected with, which matches writers with executives who need a ghostwriter. Now, she told me, she was striking out on her own and might have a project for me.

I began by checking her out online. The company name didn’t Google at all, her phone was a cell, and her email (which didn’t end with her companyname.com) was set up to make you jump through a hoop to avoid being tagged as spam.

It didn’t seem very professional. Didn’t get a good feeling there. But she said she was just starting up. So I played along. After all…book! I was seeing big dollar signs.

Many weeks rolled by and she stayed in touch. Then one night I got an email from her. The project was now on the front burner. They were auditioning writers that week.

Could I please take a look at the rough draft she’d attached, and then rewrite a chapter of the book in the next 24 hours…for free?

Woah. That’s just so many different kinds of wrong, it stopped me in my tracks.

First off, most experienced writers I know don’t do auditions. You look at my clips, you hire me. They give you plenty of sense of what I can do.

Second, this CEO has had a book idea in a drawer for years, and now he’s going to decide who will help him turn it into the book that will make his reputation in one day? Sorry, but that just doesn’t compute.

Third, my contact forwarded me a copy of the CEO’s work without having me sign a nondisclosure agreement. She mentioned in the email that she’d like me not to disclose it…but at that point, having signed nothing, I could have reprinted his draft all over the Internet. She didn’t seem to know the legal side of the writing world.

Fourth, the ‘rough draft’ file she’d sent me wouldn’t load in my computer. My Mac thought it was in Excel 2004, which I no longer have. My husband tried it on his computer, and totally freaked. His computer thought it was malware. “Run now,” he says.

Finally, my contact said the CEO’s big worry was that he couldn’t find a writer who would be able to capture his tone and writing style. So now he’s going to audition writers without even having a 10-minute conversation with them, so they can hear how he talks?

If he really would do that, he doesn’t care how this book turns out. The whole thing had a bad smell to it. But…$20,000! I wanted that money. I wanted to figure out a way where doing this audition made sense.

Use your lifeline

When I’m presented with weird situations like this, I try to check in with my writer friends for a second opinion. (Yeah, my husband’s not a writer, so his opinion didn’t carry a lot of weight here. Sorry hon.)

In this case, I called Anne Wayman from About Freelance Writing, whom I’ve gotten to know putting on our 40 Ways to Market Your Writing Webinar recently. Her primary business is ghostwriting.

I ran it by her. She did not encourage me. As I suspected she would say, she told me she does not write entire chapters as a tryout. I agreed that it was too much work to do on spec. “Say you’ll write five pages as a sample,” she told me.

This was exactly what I’d been thinking I’d offer. Five pages is a decent-sized sample.

My contact was pressing me for a price quote too, on this draft I’d never seen and was supposed to write a whole chapter of in 24 hours flat.

I told her five pages was my sample proposal, and $15,000-$20,000 was my estimated range.

She passed.

I was basically relieved, since otherwise I was going to say no. Playing along with this “audition” would have likely wasted oodles of billable hours.

My husband’s assessment of the offer I think could be right: “Bet she’s going to ‘audition’ 20 writers, have them each write a different chapter, and get the book done free,” he says. He could be right about that, too.

To sum up:

When should you walk away from a writing job offer?

  1. When it doesn’t pay appropriately.
  2. When they want an audition.
  3. When it smells fishy and your gut tells you to run.
  4. When the company doesn’t check out.
  5. When there’s too much work involved.
  6. When the prospect doesn’t know copyright laws.
  7. When your writer friends tell you to pass.

Have you walked away from a freelance writing offer recently?

Leave a comment below and tell us your story.

This post originally appeared on the WM Freelance Writer’s Connection.

Photo via Flickr user ianmalcm

My First Webinar: 7 Hard-Earned Lessons

Webinar Fail

This is why it was a screen share and not a Skype video…my hair probably looked just like this during the Webinar.

So. Yesterday, as regular readers know, I presented my first paid, one-hour Webinar, on the topic 40 Ways to Market Your Writing. With Anne Wayman from About Freelance Writing.

It went great for the most part, in that the surveys were uniformly raves. All participants said they got loads of really useful information on how to market their writing.

From our end, though, it was not exactly a picnic. While my participants learned about marketing their writing, here’s what I learned about hosting a Webinar:

  1. Going with a new platform is risky. Anne and I really wanted to start with a free platform because we didn’t know how many tickets we’d sell. But Freebinar had a fatal flaw — it just happened to have a massive dial-in phone line failure at the time of our Webinar. None of us could get on the call. They fixed it right after we finished. So…that didn’t help, and caused about a 12-minute start delay while we tried to figure out a solution.
  2. No matter how many things you nail down, there’ll be one thing you don’t. Years ago, an engineer told me happiness is redundant systems. I took many precations — I had Comcast out to doublecheck my connection the day before. I used a hard-wired mouse instead of my usual battery-powered wireless one. But we still neglected to do one thing that might have saved us — we could have gotten Anne another Freebinar account, with another phone number. That would have given us another shot at staying live.
  3. Don’t skip the training. Anne and I kept trying to make it to Freebinar’s free Wednesday morning live trainings, but never could. I was out interviewing one of the weeks, and another I was in a 36-hour blackout. I watched some of the videos and we practiced several times — but it wasn’t enough. I committed a major gaffe: I started screen sharing before hitting ‘record,’ and in Freebinar that is apparently a massive fail. You have to then stop screen sharing to start recording, and I was too scared to stop screen sharing (given all the difficulty we had calling in once) to try to get recording started at that point. So we were going to not have a recording…which we had planned to sell as a product forever.
  4. Invite a few friends. Really — give them free tickets. You want them there. Our rears were entirely saved by a couple of my friends — one piped up on text chat that she happened to have a Freebinar number, too. We all ended up calling in and using her number. Without that, we would have had to reschedule. Another friend happened to be recording the audio of the Webinar for herself — and offered to give us a copy. So we were able to save an audio recording, at least, for more writers to hear in future. Sigh of relief (and thanks to Sharon Baker).
  5. 40 points is too many for 60 minutes with Q&A. We ended up needing 90 minutes to deliver all the info we had prepared and hold our planned two Q&A sessions. Next time, we’ll either hit fewer points or set a longer time.
  6. Learn more about all the tools you’re using. I am a newbie on Powerpoint — my son built most of the presentation we created. But it seemed easy. I just click on the slide bar and keep bringing up the next slide, right? As soon as I started using it, people started writing in text chat that I wasn’t in slideshow mode. I didn’t know what that was. And when I found it, it turned out it wouldn’t easily work without covering up other sources I needed to have handy, because slideshow takes over your whole screen (freaking me out because I didn’t know how to exit that mode!). I needed to learn a lot more about Powerpoint to give participants the best experience. Thankfully it was screen sharing, not a Skype video, so they didn’t see how red-faced I was over that.
  7. Public speaking experience helps. I am grateful that I spent several years doing radio before trying to put this on. When the technology failed us, if I didn’t have that under my belt, I might well have curled up and died. We probably would have had to reschedule. But Anne — who does YouTube videos — and I were able to keep our heads, and get the Webinar done.

Our participants were incredibly understanding about the tech problems — thanks to all who were there! Once we found a solution we were able to roll along, present our 40 points, give out our door prizes, and answer a lot of thoughtful questions in Q&A.

It was informative and interesting for me to hear some of my blog readers’ voices and learn more about their struggles. I’ve got a mailbag full of followup questions I’m going to try to answer here on the blog in the coming weeks. And a lot of homework to do on how to make my next Webinar technically better.

Photo via Flickr user DGBurns

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40 Ways to Market Your Writing–Sneak Preview!

40 Ways to Market Your WritingI’m so excited! The 40 Ways to Market Your Writing Webinar is tomorrow. Here’s a peek at some of the marketing questions we’ll be answering in this live, one-hour event:

  • How can writers get their Web site to the top of Google searches in 10 minutes flat for phrases such as “Seattle freelance writer“?
  • What one marketing technique has an amazing 30 percent response rate?
  • How can writers advertise online without paying anything up front?
  • How can you use job ads for staff writers to find freelance work?
  • What’s the best way to use mass-freelance sites such as Guru or Elance to find good-paying clients?
  • Which marketing technique got one freelance writer $64,000 of new business in a year?
  • What will be the topic of the next Webinar Anne Wayman and I will present?’
  • What special offers will we make at the end of this Webinar?

Anne and I won’t just be rattling off the names of 40 marketing techniques — we’ll be sharing best practices for executing these strategies, and letting you in on some new twists for getting the most out of your marketing. Then, we’ll be answering your questions about the finer points of marketing your writing in two lively Q&A sessions.

I’m kind of bursting to share the information we’ll be giving out tomorrow, so here are just a few examples of the many specific marketing tips we’ll be sharing:

  1. To get the most mileage from your in-person networking time, consider creating an event and serving as host. Everyone comes up to thank the host, so it’s an easy way to meet every attendee.
  2. Get what is essentially a free ad on organization or association Web sites by asking if you can be included in their resource listings.
  3. If you do public speaking, record your talk. Then you can turn it into a podcast on your Web site and it can keep promoting your writing forever. (This one’s from my co-presenter Anne Wayman. Love it!)

This is it, people! The Webinar is tomorrow at 9 am PST. Get your marketing questions answered — live — for just $24.99. Details here on all the door prizes and other special deals we have for participants. Reserve your seat here.

What would you like to know about how to market your writing? Leave a comment and let us know. Anne and I will be choosing the winners of our door prizes for the best questions submitted ahead of time tonight!

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How a Writer Can Move Up From Content Mills — Mailbag

Escape From Content Mill HellOn this edition of Mailbag, we tackle a question I get a lot: How can a freelance writer kick the content-mill habit and move up to better-paying clients?

On the recent post about Demand Studios’ IPO, reader Mike Biscoe was concerned about the revelation that DS doesn’t make a profit, which puts them at risk for going bust. An excerpt of his comments and questions:

I’ve been working for Demand Studios since 2009. Almost exclusively. I live in Thailand and because the cost of living where I am is cheap, I can pay the bills simply by writing DS articles. My only other income comes from occasionally writing articles for similar content mills that pay half of what DS does. Prior to 2009, I have no experience in writing anything other than regular letters to my grandma.

I am here on a tourist visa and therefore can’t legally work. If the [DS] job goes, I go. Since I am newish to writing I can’t say I know that much about what a logical next step would entail. Though I don’t think DS is going out of business tomorrow, it reminds me that I must look ahead.

I want to begin formulating a plan for more meaningful mid- and long-term goals.

Do I carry a scarlet letter for the rest of my life for writing eHow, Trails and Livestrong articles?

In spite of what good DS might do for me, there have been times when I’ve been so frustrated by the process that I’ve imagined jettisoning my laptop right through the window and listening with satisfaction as it crashes on the rooftop five stories below. In other words, I don’t want to believe that DS is my only hope for employment as a new writer.

Thanks for the information and clear-headed advice.

To get the easy stuff out of the way first: You’ll only be branded a mill writer forever if you put DS on your resume. Leave it off, and no one will know. End of stigma.

Here’s the nut of my answer to your main question about kicking mills and getting paid more: To move up, you’ll need to actively market your writing business. That’s the gist of it. Getting better pay involves getting off your tushy, and looking for better clients.

There are some basic ways to do that — plus one I’ll throw in that’s unique to your being an expat living in an exotic locale. Here are seven ways to break in to better markets:

  1. Create a writer Web site and SEO it. If you don’t have a site that promotes your writing, create one as soon as possible. Make sure you use key words about the types of writing you want to do in your header and home-page copy. Put up some clips — yes, for now they’ll be from DS sites, but replace those as soon as you can with others. This will allow some prospective clients to find you. So once you’ve done the active work of creating and properly optimizing your site, you can passively snag clients with it. I’d put in “American expat in Thailand” somewhere, if I were you.
  2. Create a personal blog. You can make a strong audition piece — especially if you’d like to blog for pay for others — by starting your own blog on your writer site. Don’t doodle on there — write each entry as if your career depended on it. It does. This technique paid off for me huge, and now some months I make half or more of my income from paid blogging.
  3. Direct-mail or email prospects. Identify a type of publication or business where you know something about their subject matter, and then do some online research. Create a list of prospective publications or companies. Contact their editor, marketing manager, communications director or other likely target. Since you’re overseas I’m betting mail or email will be the way to go rather than cold-calling on the phone. Introduce yourself in your mail or email piece and simply ask if they use freelance writers. This has a low response rate, but you will usually get some clients, as Chris Bibey recently testified over on All Freelance Writing.
  4. Seek out guest-post opportunities. If you’ve written for DS, there are probably blogs where you could guest post. Subscribe to Blogger Linkup and respond to sites seeking guest bloggers. Yes, it’s usually for free, but it’s a valuable form of marketing for you. Being seen on high-traffic blogs can get you clients — and it gets you clips from places that aren’t from DS sites. Try to spend some time on these guest posts and really make them strong. You’re auditioning for better-paying clients. The bigger-viewership site you can appear on, the better.
  5. Network online. I’d ordinarily recommend getting out to some in-person networking events, but since you’re in Thailand, it’s probably hard to drop by a big-American-city Chamber of Commerce networking event. But you can meet and connect with lots of people on LinkedIn groups, and networking sites such as Biznik. The latter is another good place to create strong articles that could serve as example clips.
  6. Leverage your locale. OMG,  you’re living in Thailand! I bet you’ve visited plenty of interesting tourist spots there. You could write a query letter to all sorts of travel magazines offering to share those. You could also hit all the simple-living mags and Web sites with your “how to live in Thailand on $1 a day” ideas. You’ll need to learn to write query letters, but it’s not that hard, and well worth it for the money you could make. You can read a book about querying if you need to learn more. You can resell your Thailand-travel story angles umpty-dozen times. You might start with tourism companies that need brochure copy or marketing letters, and work your way up to calling on airlines that fly to Thailand and pitching their in-flight magazines (these are usually top payers). Find editors online or in the Writer’s Market.
  7. Apply for jobs you see online. Start diversifying where you write for — even if it’s at DS rates — by answering online job ads. You should be able to gradually increase your rates as you acquire non-mill clients. Problogger often runs ads for bloggers at rates at or a little more than what you’re making, and the work may make for stronger clips for moving up.

There’s more about how to market your writing here and here.

How would you advise Mike to move on beyond content mills? Feel free to add more tips in the comments below.

Photo via Flickr user extranoise

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