It’s a question so simple, you might think everyone already knows the answer: What is copywriting?
But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.
When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.
What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.
How copywriting evolved
Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.
They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’
That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.
I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.
Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.